Few things gain you street cred like earned media. Simply put, it’s positive third-party endorsement.
It’s up to you to put your best story forward. In order to do that, you must be aware of trends, know what a journalist is writing about, what your experts are talking about, and then pitch an interesting twist.
I can help you identify and write these stories, leaving your skilled media relations staff with more time to pitch them to the journalists they’ve cultivated.
I’ve had success with stories placed in:
- USNews & World Report
- New York Times
- Science Times
- Wall Street Journal
- Business Week
- USA Today
- The TODAY Show
- Kiplinger’s Personal Finance Magazine
- Associated Press
- National Public Radio
- Los Angeles Times
- Chronicle of Higher Education
- Time/Princeton Review
- Kaplan/Newsweek Guide to Colleges